Label Academy Master Class: Digital Label & Package Printing

09 December 2020
Shenzhen World Exhibition & Convention Center, Meeting Room D, Hall 1
4.5 hours
599 RMB Inc VAT
09:00 - 13:40
China Standard Time
Discover digital printing technology and the enhancements it can bring to your product offering.
This 4.5-hour master class will be presented by the representative of Label Academy, along with other leading experts from the fields of materials, pre-press, printing technology, inks and coatings, and flexible pack formation and filling. It is organized by the Label Academy, the global training program for the label and package printing industry.
The price includes the master class, refreshments, lunch and a copy of the text book (€89 if bought separately).
For everyone's benefit, seating is strictly limited. Please book early to avoid disappointment.
Introduction to Digital Label Printing
  • Evolution and trends
  • Current market position
  • Understanding the digital imaging and printing processes
Technologies and processes compared
  • Liquid toner
  • Dry toner
  • Inkjet
Pre-press systems and strategies
  • Color management is critical
  • Increasing the importance of pre-press and elimination of bottlenecks
  • Digital proofing considerations
Break with tea and coffee
The importance of pre-press and workflow automation
  • The nature and importance of workflow automation
  • The role of MIS automation tools in digital printing
  • Integration with quality and inspection
Substrate selection and print quality
  • Matching process to substrate
  • Ink transfer, adhesion, print quality and color
  • Surface treatments and coatings
Digital Print Finishing
  • In-line or off-line
  • Finishing options and systems
  • Laser die-cutting
Understanding hybrid presses and opportunities
  • Why hybrid technology
  • Hybrid constructions
  • Opportunities and markets
Managing digital printing in the label plant
  • Management challenges and opportunities
  • Changing the role of sales and selling
  • Emphasis on markets and marketing